For people who post
Photos hatch into posts.
You took 40 photos. Hatch picks the ones worth posting, writes a draft for each channel in the tone you choose, and sends them to Buffer as drafts. You approve.
How it works
01
Brief
Pick a Themed Activity: match day, supper, a conference. Fifteen seconds.
02
Drop in photos
Camera roll, drag and drop, or a quick snap. Hatch resizes them on the phone.
03
Review drafts
Keep, edit, or skip. Hatch learns from the edits you make.
04
Lands in Buffer
Approved posts become Buffer drafts. Nothing publishes until you say so.
Example · Match day, relaxed
One photo, three drafts, three tones.
Saturday, 16:40
- LinkedInMeasured
Full house at Newlands. If you were in the south stand, you already know the noise when the last over went upstairs.
- InstagramWarm
Golden hour, packed stands, one catch that still does not feel real. Match day, from the cheap seats.
- XShort
Last over. South stand. Still ringing.
What Hatch learns
Your edits stay with you.
If you shorten a LinkedIn caption, Hatch remembers that for you. If you drop the emojis, it stops suggesting them. That memory is keyed to your account. It is never mixed with anyone else’s, and it is never sent back to train a public model.
- 01
Drafts only. Nothing is posted without your approval.
- 02
We never train models on your photos.
- 03
Hatch learns only from you, never from someone else.
- 04
You can export or delete everything at any time.
Questions
Does Hatch post for me?
No. It creates Buffer drafts. You review them, in Hatch or in Buffer, and you decide what goes out.
Where do my photos go?
They are stored so Buffer can fetch them when a draft is created. A downscaled copy is sent to an AI provider to describe the picture. We do not use your photos to train a model, and we do not share them with other Hatch users.
Is this a Buffer product?
No. Hatch is independent. It connects through Buffer’s public API. Buffer does not run Hatch.
When can I try it?
Join the waitlist and we will email you when accounts open.